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ApartmentData.com, an MRI Software company, announced today that Cindi Reed, Director of Sales at ApartmentData.com, will serve as Chair of the Texas Apartment Association’s (TAA) Product and Services Council (PSC) for the 2023 term, which begins January 1, 2023.

“Cindi’s work ethic and in-depth knowledge of the Texas apartment market, coupled with her outgoing personality and ability to connect with others make her the ideal Chair for the TAA’s Product/Services Council,” said Bruce McClenny, Senior Director of ApartmentData.com. “She is a subject matter expert and effective leader who has decades of experience working with supplier partners. She will be a great asset to this wonderful group.”

The TAA provides advocacy, education and communication for the Texas Apartment Industry. The organization includes 24 local associations across Texas that represent 11,400 member companies.

The TAA’s strategic plan is based on delivering value to members in three key areas, including capitalizing on technology, adding new or improved products and services and telling TAA’s story effectively. The PSC directs the efforts of the association’s supplier partners.

Reed joined Apartment Data Services in 2014.  She has over 35 years of experience in the multifamily industry across multiple markets in multiple states, and she actively participates in local, state and national apartment associations.

She was the 2012 recipient of the TAA Olin Steele Lifetime Achievement Award and the 1999 Austin President’s Award. She is also a National Apartment Association Education Institute (NAAEI) certified instructor.

Cindi attended the University of Texas at Austin – Red McCombs School of Business where her studies were focused on Real Estate Finance. Cindi has two adult sons, one of whom is an engineer in Austin, TX and one of whom is a motion graphics artist in Chicago, IL. She lives in Bastrop, TX.