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Next-Generation Competitive Analysis and Marketing Platform

ApartmentData.com, a leading marketing and information supplier to the multifamily industry, announces its next-generation competitive analysis and marketing software platform for on-site multifamily property managers. The system delivers the highest property-level intelligence in the industry and allows property managers to quickly understand the competition and communicate with prospective renters to increase occupancy and maximize revenue.

The redesigned web portal delivers the industry’s most accurate information on competing properties including rents, occupancy, market performance, new construction, amenities and more on a single dashboard. The enhanced system also delivers a robust marketing toolbox enabling managers to easily interact with prospective residents, apartment locators and agents via Facebook, Twitter, Craigslist, emails and the ApartmentData.com locator platform and Locator Xtra publication.

“This new platform repackages what customers love about our data and marketing tools into a streamlined platform to close deals with prospective residents faster,” said Bruce McClenny, ApartmentData.com president.

“I have always been impressed with the information ApartmentData.com provides,” said Staci Hasman, Community Manager at AMLI Residential. “It is highly accurate and makes the market survey process easy. I love the user-friendly tools, the graphs are easy to understand, and competitor information is more extensive. Not only do they have a great team, now they have the perfect site to go with it. Way to get it right, ApartmentData.com!”

“I am a longtime fan of ApartmentData.com,” said David Smith, Regional Manager at Wood Residential. “After using the website, I love it! Thanks ApartmentData.com for always thinking of your end user and making things work even better. I’m a forever fan!”

ApartmentData.com will release the upgraded platform for supervisors, vendors, brokers and investors in the next few weeks.

ApartmentData.com currently operates in Nashville, TN; Charlotte and Raleigh/Durham, NC; Atlanta, Austin, Dallas/Ft. Worth, Houston and San Antonio; and Phoenix and Tucson with Jacksonville, Orlando, and Tampa coming online in the Fall.

About ApartmentData.com: ApartmentData.com collects and packages competitive information enabling multifamily residential property managers to maximize revenues and occupancy; renters and apartment locators to find ideal rental properties; developers to locate, plan, and design optimized floor plans for new construction and renovations; investors to make better decisions; and vendors to identify key decision makers. Visit www.apartmentdata.com for more information.

Becky Myers